Full-suite commercial audio production
Ethan is a musician, sound healing artist and commercial audio freelancer based in Worcester, Massechussetts. He's published as "The Foreign Installation" and "Upward Sound Culture," and wants to put his craft and meticulous attention to detail to work for YOU. The most important thing is responsive communication, parsing out the details, and getting to the goal--that's what Ethan's all about.
It helps to think out of the box and enjoy the creative space found in advertising. Ethan wants to help clients capture the most attention over podcast and radio. Even in these modern times, audio broadcasting remains the widest-reaching broadcast medium amongst all types of platforms.
BROADCAST AD
SOLO
BROADCAST AD
CAMPAIGN
AUDIO FOR
VIDEO
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Single 30, 60 or 90 sec ad
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Initial Consult
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Full ad production
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Script, Narration, music
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Mixing and Mastering
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Industry standard export for radio, streaming or digital release 48kps /-14LUFS/-1.0db
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Full ad campaign, concept w/ 3, 6, to 12 variations
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Initial Consult
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Full ad production
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Script, Narration, music
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Mixing and Mastering
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Industry standard exports for radio, streaming or digital release 48kps /-14LUFS/-1.0db
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Internal Communications audio for video/visual media
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Social Media audio rework and Industry Standard re-production.
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Sound correction & audio optimization for mobile and desktop
Buying &
Placement
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Audio one-stop-shopping. We serve as a go-between with stations and podcast distributors, managing the process to place the content we create for clients.
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​​We'll work with you to find the best type of broadcast run for your goals, and work to facillate the ad-buying process
track the
returns
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From Step A to Step Z and back again, we're on top of it. Throughout, the campaign and after, we provide analytics reports at a regular cadence
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Our aim is for a simple, straightforward process that works, succeeds, and closes every loop
Samples/"Mock Brand"Example Case Studies
Example Brand--"Vitamin B & C Dog Chews"
Client: "Vitamin B & C Dog Chews." Dog Food/Pet Care brand. Alberta, Canada.
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Strategies & Implementation:
We saw that the most effective pet care ads are calming, evoking a sense of farming, nature, and emphasize the earnestness of connection with our dogs and pets. It's really about dogs and their health, nearly from the dog's perspective.
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We created a 60 second ad spot placing great emphasis on a calming, soothing but joyous narrative style. The language is simple, plain spoken, and speaks to the health needs of dogs on the kind of granular, detail-oriented level that dog owners appreciate.
Example Brand--"The Greatest Event in Human History"
Client: "The Greatest Event in Human History," a multi-artist festival/concert event at a large music hall.
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We created an ad in the iconic "Z100 radio" style, a dramatic, punchy narration style with vocal effects. Placed over energetic, uptempo electronic music. The key was to recreate the tone of the event, and inspire a sense of that energy in the target audience (college students and rave-goers). We sought to capture in the script the mystery and intrigue of this vague, albiet very exciting event.
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Example Brand--"Carpe Diem Credit"
Client: "Carpe Diem Credit," a credit report/credit score website.
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Our goal was to introduce audiences to Carpe Diem Credit's "Automated Motivational Concierge" feature. We used a natural, high-energy narration style to describe and promote this key feature, related to a "wise" AI assistant able to provide gentle yet balanced financial/credit advice to customers. We sought to run the ad many times nationally over FM syndicate stations, target millennial audiences and build brand awareness.
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Example Brand--"2025 Copenhagen Overture"
Client: "2025 Copenhagen Overture," more specifically a local auto dealership "Jones Copenhagen" advertising a seasonal SUV special
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We created a regionally targeted radio ad for this seasonal ad buy. Our goal was to emphasize and evoke imagery related to the brand aesthetic, i.e the relation to forestry, the deep woods, and capture the very visual sense of driving through over a "winding road." We wanted to build a sense of local familiarity with the dealership, employing a strong, familiar vocal style in the narration along with an upbeat, interesting music track.
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Example Brand--"Provisions America"
Client: "Provisions America," a big box hardware store/retail chain.
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We created a nationwide radio and podcast ad buy, bought and placed through all major FM radio/podcast syndication networks. The main task was to highlight Provisions America's new app and in-store "map" or item location feature. We saw that one major pressure point in big box hardware shopping was difficulty finding and locating parts, down to the type of nut or bolt, in an enormous, cavernous retailer. We sought to emphasize that sense of relief created from the app by saving time. The tone is "Americana," rustic, narrated zealously with a southern husk.
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